Analysts said the iPad tablet computer in a leading position in the field of unshakable

According to a new report released renowned research analysts Kantar, the current value proposition for the consumer tablet PC is still very vague. The fourth quarter 2013, the United States Tablet PC penetration rate was 37%, compared with the same period last year the growth rate slows. Reported that the Christmas quarter last year, 53 percent of U.S. consumers said they would not buy a new tablet within the next 12 months.

While consumers value proposition for flat areas still not clear, but iPad still maintained his lead. Kantar said the value proposition depends what consumers can do through its own tablet, as well as their frequency of use of tablet PCs, and Tablet PC features and services. By comparing these values ​​parameters, iPad tablet is still leading the entire field.

It is understood that 42% of users said they would use at least once a day iPad, 32% of users said they would continue to use a world of iPad. Also, iPad is also able to provide the broadest tablet applications and services categories.